What we do

Want to see more good in the world? Us too.

Hubbub is an award-winning environmental charity that’s all about inspiring action that’s good for the environment and for everyone. We bring businesses, organisations, local authorities and community groups together to create campaigns that make it easier and more possible for all of us to make choices that are good for the environment.

Every campaign is sparked by our passion to problem-solve and connect with people – like making leftovers tastier, reuse easier, second-hand the default and communities that are greener and more connected to the environment. Everyday solutions that do good, feel good and show how much change is possible when people come together. Because to make change at the scale and pace needed, we all need to get on board. Are you in?

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Habits for a lifetime

Humans like habits, which means one of our toughest challenges is changing behaviours. It takes some serious insight-mining, creative thinking and experimenting but once underway these positive changes often spill over to other areas of our lives.

We've had some real wins in encouraging more environmental habits and making them stick. From football fans cooking more from scratch and switching meat for plants, to Just Eat customers cutting food waste with in-app hacks, and IKEA colleagues and customers switching to easy, affordable, greener ways of living. So far, we've inspired over 6,400 to transform their way of living for the long-term. In 2023 alone, we've inspired people to rethink an environmental topic over 6 million times and inspired over 700,000 behaviour changes.

Connecting communities

Our projects have social benefits too. We reach the mainstream and connect with  underrepresented communities who are affected most yet often heard least. By listening to and including people from all walks of life, we create solutions together that are good for the environment and everyone. 

We’ve cut food waste and created social spaces at the same time through the Community Fridge Network, regifted smartphones to extend the life of tech and reconnect people who were digitally isolated, and helped locals reclaim unloved communal spaces to grow, play, and have access to nature. We’re just getting started. 

Making waves

In this information age, some of the most important environmental issues can go unnoticed. We make them hard to ignore with thought-provoking campaigns that have a playful twist. Always positive and intriguing, they reach the mainstream and create a collective appetite for change.   

Our projects have inspired over 29 million people to rethink an environmental topic – that’s over a third of the UK.  We’ve helped Halloween become as much about eating pumpkins as carving it, designed ‘What’s in My Wash?’ to wring out the truth on microplastics from our clothes, and launched a new kind of fishing to clean up our waterways, to name just a few.

Innovating always

We experiment, trial, learn, trial, succeed – repeat. For us, we aim to innovate in everything we do, and it doesn’t have to be high-tech. It’s about reimagining how we think, behave and work, and what we create – like turning cigarette butts into ballots to cut litter, riding Gen-Z trends to reduce e-waste, and funding future ideas with the Starbucks 5p coffee cup charge and collaborative grant funds.

Take a read of our latest impact report

Our impact in 2023

Partners aplenty

We’ve partnered with 2,300 organisations from totally different worlds – international businesses, local authorities, community groups and more. Every time we come away even more determined to make good happen, and it becomes more possible when we all get on board.

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