Live LAGOM
Live Lagom is about living well. Its Swedish for ‘just the right amount’, for living the way you want to, without taking more than you need. So, we applied this philosophy aim to help IKEA customers save money on their bills and live more sustainably at home.
Why do people need a hand to live well?
Creating new habits can be hard, and only 1 in 5 of us know what action we can take to reduce our impact on the environment (Hubbub, 2021). Live LAGOM was created to explore how a brand like IKEA alongside the power of community, and tailored support, can inspire people to live more sustainably, whilst saving money.
How did we run the 3-year project?
We supported participants across the country with specific Ikea products to help them live more sustainably as well as a dedicated online group to swap ideas and in-store workshops for information and trusted advice. This is how we did it:
We listened.
We carried out home visits to understand how participants lived and identify where most support could be given.
Provided tailored advice and space to explore.
As well as support provided in person through co-workers, the online community provided consistent peer-to-peer support, advice, ideas and inspiration for Live Lagomers. IKEA created the Facebook group with the aim of growing the LAGOM community and inspiring thousands more people with the ideas, life hacks, and top tips.
Offered ongoing support.
As well as support provided in person through co-workers, the online community provided consistent peer-to-peer support, advice, ideas and inspiration for Live Lagomers. IKEA created the Facebook group with the aim of growing the LAGOM community and inspiring thousands more people with the ideas, life hacks, and top tips.
What difference did we make?
The 1,500 ‘Lagomers’ who took part in the trial have reported saving hundreds on bills, feeling happier and more in control of their lives. They were living well, consuming less and trying new behaviours such as: switching to LEDs, reducing tumble drying, washing at lower temperatures, cutting food waste through better planning and learning new skills such as fermenting, sewing, upcycling, growing.
Questionnaire responses from the first 2 years of the project show that 100% say they intend to continue living a LAGOM lifestyle, 93% say the project helped them overcome barriers to living a more LAGOM lifestyle and 98% of attendees said they would change something about their lifestyle after taking part in the workshops. Responses also showed a massive £1,440 was saved on average per household.
The Live LAGOM project has also created excellent case studies, videos and market insight, positioning IKEA as a thought leader on sustainable living.
What you can do to get involved?
Live LAGOM is open to everyone, get started today!
- Join the Live LAGOM facebook group and get chatting! The group is a lively, active, fun and supportive space to share ideas and information about living more sustainably at home.
- Visit IKEA’s live LAGOM webpage for more ideas and inspirations.
- Want to do something LAGOM right now? Check out these tips for saving on your household bills (and saving energy and water while you’re at it) or these tips for starting to declutter – you might be surprised at how much you already own!
Curious for more?
Check out our tips and tricks for saving money, and doing good for the environment.
Are you a business that wants to collaborate?
Got your own challenge or idea for a project? We love to hear it, let’s talk!