Open research, opens doors
We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.
Environmental behaviours and attitudes
Understanding where the public are in April 2024
30th April 2024
Behaviours and attitudes towards nature and greening
Understanding where the public are in April 2024
30th April 2024
Behaviours and attitudes towards reuse and repair (packaging and homeware)
Understanding where the public are in April 2024
30th April 2024
Behaviours and attitudes towards fashion
Understanding where the public are in April 2024
30th April 2024
Behaviours and attitudes towards sustainable diets
Understanding where the public are in April 2024.
30th April 2024
Behaviour and attitudes towards plant milk
We’re a nation of tea and coffee drinkers, never far from our next cuppa. Our polling shows that for two-thirds of us, that means dairy milk every time. But people’s hot drink habits could be about to change: over half of Brits are open to drinking less dairy but haven’t made the switch yet. In fact, a quarter of us have never tried a non-dairy alternative. Dig into our research on attitudes and behaviours around plant milk.
13th May 2024
Behaviour and attitudes towards Secret Santa and secondhand gifting
Across the nation, we spent a whopping £280 million on Secret Santa gifts for our colleagues last year, but two-thirds of people said their gifts were no good. What if we reduced waste around Christmas by challenging offices to switch to homemade or preloved gifts for Secret Santa? Dig into our research on attitudes and behaviours around Secret Santa and secondhand gifts.
15th November 2023
Behaviour and attitudes towards eating pumpkins at Halloween
Did you know 30.4 million pumpkins will be bought this Halloween and 15.8 million will go to waste, left uneaten? That's the equivalent of 95 million meals going to waste. Dig into our research exploring behaviours and attitudes towards eating pumpkins and Halloween activities.
11th October 2023
The missing thread between durability and cost in items of clothing
Extensive research carried out by the School of Design at the University of Leeds, supported by Primark, reveals cost isn't a measure of durability when it comes to clothing.
20th July 2023