Our Research

Open research, opens doors

We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.

Homeowner environmental behaviours and attitudes

Understanding what UK homeowners think about net zero, who they trust and what support they need.

12th February 2025

Environmental behaviours and attitudes

Understanding where the public are in November 2024

25th November 2024

Environmental behaviours and attitudes

Understanding where the public are in April 2024

30th April 2024

Behaviours and attitudes towards nature and greening

Understanding where the public are in April 2024

30th April 2024

Behaviours and attitudes towards reuse and repair (packaging and homeware)

Understanding where the public are in April 2024

30th April 2024

Behaviours and attitudes towards fashion

Understanding where the public are in April 2024

30th April 2024

Behaviours and attitudes towards sustainable diets

Understanding where the public are in April 2024.

30th April 2024

Behaviour and attitudes towards plant milk

We’re a nation of tea and coffee drinkers, never far from our next cuppa. Our polling shows that for two-thirds of us, that means dairy milk every time. But people’s hot drink habits could be about to change: over half of Brits are open to drinking less dairy but haven’t made the switch yet. In fact, a quarter of us have never tried a non-dairy alternative. Dig into our research on attitudes and behaviours around plant milk.

13th May 2024

Behaviour and attitudes towards Secret Santa and secondhand gifting

Across the nation, we spent a whopping £280 million on Secret Santa gifts for our colleagues last year, but two-thirds of people said their gifts were no good. What if we reduced waste around Christmas by challenging offices to switch to homemade or preloved gifts for Secret Santa? Dig into our research on attitudes and behaviours around Secret Santa and secondhand gifts.

15th November 2023