Open research, opens doors
We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.
Behaviour and attitudes towards eating pumpkins at Halloween
Did you know 30.4 million pumpkins will be bought this Halloween and 15.8 million will go to waste, left uneaten? That's the equivalent of 95 million meals going to waste. Dig into our research exploring behaviours and attitudes towards eating pumpkins and Halloween activities.
11th October 2023
The missing thread between durability and cost in items of clothing
Extensive research carried out by the School of Design at the University of Leeds, supported by Primark, reveals cost isn't a measure of durability when it comes to clothing.
20th July 2023
Environmental attitudes and awareness
Understanding where the public are in May 2023
15th May 2023
Cigarette litter awareness and attitudes
Did you know only 1 in 4 smokers are aware that cigarette butts contain plastic? #PlasticButts launched to raise awareness and change attitudes.
13th October 2022
Behaviour and attitudes towards eating pumpkins at Halloween
Did you know 39.9 million pumpkins will be bought this Halloween and 22.2 million will go to waste, left uneaten? But this research reveals that awareness you can #EatYourPumpkin is growing!
10th October 2022
Reusable Food & Drink Packaging Report
‘Reuse Systems Unpacked’ digs into the behaviours, barriers and opportunities of reusable food and drink packaging.
28th June 2022
Behaviour and attitudes towards shopping and returns
Did you know 42% of people buy clothes and accessories online every month? This research analysis looks at the bigger picture around fashion habits.
5th May 2022
The impact the cost-of-living squeeze is having on our food habits
The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?
30th March 2022
Little Black Dresses and festive fashion spending habits
Unwrap your wardrobe: did you know 7 million+ UK residents plan to buy a brand new piece of clothing for 2021 festivities yet 57 million little black dresses hand in wardrobes ready for a restyle?
30th November 2021