Our Research

Open research, opens doors

We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.

The impact the cost-of-living squeeze is having on our food habits

The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?

30th March 2022

Little Black Dresses and festive fashion spending habits

Unwrap your wardrobe: did you know 7 million+ UK residents plan to buy a brand new piece of clothing for 2021 festivities yet 57 million little black dresses hand in wardrobes ready for a restyle?

30th November 2021

Environmental attitudes in the lead up to COP26

Did you know over three quarters of people don't understand what net-zero means? This research reveals we need to cut the jargon if we want to cut carbon.

7th October 2021

Drone technology and AI map litter on UK beaches

The most scientifically robust litter survey ever to be done in the UK took place in May half term across Bournemouth, Christchurch and Poole. What did we find out?

23rd June 2021

Unfolding the UK's laundry habits

Hubbub X W’air research into the the missing piece of the sustainable fashion: the environmental impact of cleaning and caring for our clothes.

9th June 2021

Environmental impact of working from home

How responsible are employers for supporting employees with home-working sustainably? Our research investigates.

24th March 2021

Public attitudes towards the environment - New Year

Environment ranked more important than romance in New Years resolutions, what else did our polling reveal?

5th January 2021

A post-covid road map for a greener fashion future

What government intervention is needed to fix fast fashion? This report, backed by cross-party MPs lays out key recommendations, supported by changes in consumer habits and attitudes.

15th September 2020

Hubbub's 'Greenprint' for a better Britain

Understanding the public mood post-COVID and Hubbub's practical policy proposals in response to what we heard from British public, businesses and local authorities.

8th September 2020