Our Research

Open research, opens doors

We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.

Environmental attitudes and awareness

Understanding where the public are in May 2023

15th May 2023

Cigarette litter awareness and attitudes

Did you know only 1 in 4 smokers are aware that cigarette butts contain plastic? #PlasticButts launched to raise awareness and change attitudes.

13th October 2022

Behaviour and attitudes towards eating pumpkins at Halloween

Did you know 39.9 million pumpkins will be bought this Halloween and 22.2 million will go to waste, left uneaten? But this research reveals that awareness you can #EatYourPumpkin is growing!

10th October 2022

Reusable Food & Drink Packaging Report

‘Reuse Systems Unpacked’ digs into the behaviours, barriers and opportunities of reusable food and drink packaging.

28th June 2022

Behaviour and attitudes towards shopping and returns

Did you know 42% of people buy clothes and accessories online every month? This research analysis looks at the bigger picture around fashion habits.

5th May 2022

The impact the cost-of-living squeeze is having on our food habits

The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?

30th March 2022

Little Black Dresses and festive fashion spending habits

Unwrap your wardrobe: did you know 7 million+ UK residents plan to buy a brand new piece of clothing for 2021 festivities yet 57 million little black dresses hand in wardrobes ready for a restyle?

30th November 2021

Environmental attitudes in the lead up to COP26

Did you know over three quarters of people don't understand what net-zero means? This research reveals we need to cut the jargon if we want to cut carbon.

7th October 2021

Drone technology and AI map litter on UK beaches

The most scientifically robust litter survey ever to be done in the UK took place in May half term across Bournemouth, Christchurch and Poole. What did we find out?

23rd June 2021