Open research, opens doors
We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.
Behaviours and attitudes towards sustainable diets
Understanding where the public are in April 2024.
30th April 2024
Behaviour and attitudes towards plant milk
We’re a nation of tea and coffee drinkers, never far from our next cuppa. Our polling shows that for two-thirds of us, that means dairy milk every time. But people’s hot drink habits could be about to change: over half of Brits are open to drinking less dairy but haven’t made the switch yet. In fact, a quarter of us have never tried a non-dairy alternative. Dig into our research on attitudes and behaviours around plant milk.
13th May 2024
Behaviour and attitudes towards eating pumpkins at Halloween
Did you know 30.4 million pumpkins will be bought this Halloween and 15.8 million will go to waste, left uneaten? That's the equivalent of 95 million meals going to waste. Dig into our research exploring behaviours and attitudes towards eating pumpkins and Halloween activities.
11th October 2023
Behaviour and attitudes towards eating pumpkins at Halloween
Did you know 39.9 million pumpkins will be bought this Halloween and 22.2 million will go to waste, left uneaten? But this research reveals that awareness you can #EatYourPumpkin is growing!
10th October 2022
Reusable Food & Drink Packaging Report
‘Reuse Systems Unpacked’ digs into the behaviours, barriers and opportunities of reusable food and drink packaging.
28th June 2022
The impact the cost-of-living squeeze is having on our food habits
The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?
30th March 2022
Public attitudes towards the environment - New Year
Environment ranked more important than romance in New Years resolutions, what else did our polling reveal?
5th January 2021
The impact of Covid-19 restrictions on what we eat
State of the nation's plate: how are Covid-19 restrictions changing Britain's relationship with food?
20th April 2020
Food packaging waste with working lunches
Did you know British workers 'lunch on-the-go' habit generates 11 billion items of packaging waste annually?
13th May 2019