Our Research

Open research, opens doors

We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.

Behaviour and attitudes towards eating pumpkins at Halloween

Did you know 30.4 million pumpkins will be bought this Halloween and 15.8 million will go to waste, left uneaten? That's the equivalent of 95 million meals going to waste. Dig into our research exploring behaviours and attitudes towards eating pumpkins and Halloween activities.

11th October 2023

Behaviour and attitudes towards eating pumpkins at Halloween

Did you know 39.9 million pumpkins will be bought this Halloween and 22.2 million will go to waste, left uneaten? But this research reveals that awareness you can #EatYourPumpkin is growing!

10th October 2022

Reusable Food & Drink Packaging Report

‘Reuse Systems Unpacked’ digs into the behaviours, barriers and opportunities of reusable food and drink packaging.

28th June 2022

The impact the cost-of-living squeeze is having on our food habits

The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?

30th March 2022

Public attitudes towards the environment - New Year

Environment ranked more important than romance in New Years resolutions, what else did our polling reveal?

5th January 2021

The impact of Covid-19 restrictions on what we eat

State of the nation's plate: how are Covid-19 restrictions changing Britain's relationship with food?

20th April 2020

Food packaging waste with working lunches

Did you know British workers 'lunch on-the-go' habit generates 11 billion items of packaging waste annually?

13th May 2019