Off The Hanger

A young woman sitting on top of her dresser holding a sign that says 'shop your wardrobe'. There are various items of clothing spilling out of the dresser.
Back to all campaigns

Off The Hanger

A fresh take on your wardrobe

A quarter (26%, WRAP 2022) of our clothes haven’t been worn in the past year and we’re still buying more new ones. It turns out on average we have 118 items of clothing in our wardrobes. But how many times have you tried styling them? And do you know how many clothes you’ve got to play with? Off The Hanger rediscovers the potential already sitting inside our wardrobes and the opportunity to find new outfits for free, rather than buying new.

Hung up on (more and more) fashion

Micro seasons, free returns, big sales... it’s never been cheaper or easier to buy clothing. Our homes are stuffed with clothes that rarely see the limelight, which makes sense, because confidently rocking a new look always feels fun. Recent polling by Hubbub reveals that around half of 16-34 year olds agree that buying new clothes makes them happy.

The race to keep up with the latest trends is causing a big problem for the planet, with fashion accounting for up to 10% of global emissions. However, reducing the impact of our clothing habits can start with something simple, like making the most of the clothes we already have in our wardrobe.

A group of friends sitting on a bed in a bedroom. There are clothes surrounding them and they are holding up different items of clothing and showing them off.

Let’s zoom in on the issue!

Buying clothing on a monthly basis is highest amongst 18-30 year olds, so we took a closer look at buying habits and what might help them save money and get more from their wardrobes.

  1. Buying more clothes has become too trendy

    Over 81% of 18-24 years olds and 68% of 25-34 year olds buy clothing at least once a month (WRAP, 2022)

  2. It’s hard to wear all your clothes if you don’t know what you’ve got

    46% of 18-34 year olds say their wardrobes are disorganised and it can be difficult to know what’s there (WRAP, 2022)

  3. Having individual style means a lot

    Almost half (49%) of 18-34 year olds buy clothes to create unique style and identities (WRAP, 2022)

  4. A new era of fashion is coming

    Two fifths of 16-24 year olds and just over half of 25 – 34 year olds believe buying fewer clothes is a good way to reduce their impact on the environment (Hubbub, 2023). It's hard to know where to start, but realising that wearing clothes they already own can make a difference is a big step.

That’s why Off The Hanger challenges people to count their clothes and rediscover fresh fits in their wardrobe.

What’s your wardrobe saying?

Can you count all your clothes on both hands? Or is your fashionable wardrobe more like a floordrobe?

No matter how much you own, there’s bound to be stylish pieces hanging in your wardrobe, so it’s time to start browsing your fits with Off The Hanger.

Use the Off The Hanger counter to find out you how much you own, how much you’ve spent and get a personalised reading of your collection of clothes. Doing the count could save you money, help you fall back in love with your wardrobe and rediscover hidden gems.

Start the count
A woman with a scarf on her head is sitting on a bed covered in clothes she is taking a photo of her male friend who is trying on clothes.
Three friends in a bedroom are holding up different items of clothing and smiling at the camera.

Loads of clothes but nothing to wear?

Shop your wardrobe and rediscover, restyle and rewear your clothes with #OffTheHanger.

Wardrobe tips

Want more on how to make your wardrobe work for you and the planet?

Tune into the new season of our podcast ‘Down to Earth’ to explore everything sustainable fashion in conversation with designers, experts and changemakers.

Tune in