Find Your Oooh, Without the Moo
Did you know there’s one simple thing about your coffee order that could make you more attractive to 1 in 3 Brits? Drinking plant milk. Yes, really.
Whether oat floats your boat, you’re being seduced by soy, or you want to go all in for almond, we salute you. And if you’ve never flirted with plant milks, switching things up can be... surprisingly satisfying.
Oat, almond and soy are not just super smooth in your morning brew, they also generate at least 68% fewer planet warming emissions than dairy milk, so you can feel good about that too.
So, are you ready to find your ‘oooh’ without the moo? Give any plant milk a try in your next coffee.
Niche attractions
Messy hair. People who look tired. Being left-handed. Stretching. Turtlenecks. Drinking plant milk... just some niche things people find attractive (according to Reddit and our polling).
We all have our quirky tastes and tendencies, but would you have guessed that 1 in 3 Brits are more attracted to people who drink plant milks?*
Just one more reason to try plant milk in your next coffee or cuppa.
*According to nationally representative polling by Censuswide (November 2024), 34% of Brits would find a partner (or hypothetical partner) much more attractive or somewhat more attractive if they drank plant milk.
Will you help us spread the word?
🥛 Try any plant milk in your next coffee
🥛 Like & reshare our Instagram posts to your story
🥛 Share a post on your feed – we’ve got assets and copy to help
10 ways to use plant milk (beyond your cuppa)
If you’re ready for a new frothy fling, plant milks like oat, almond and soy work great in cooking and can be substituted in all kinds of recipes, sweet and savoury.
Who's drinking plant milk?
Our latest research looks into trends in dairy and plant milk consumption among 25- to 34-year-olds.