Our impact
Every 9 seconds, we inspire someone to take action for the environment.
In 2025, we inspired 3.5 million actions for the environment, from people switching to plant milk and saving energy at home, to transforming local green spaces and sharing surplus food.
...people like Pete from Merton Community Fridge.
"This place has helped me. It's not only feeding 50 people - everybody in there is feeding another five people per household."
Pete is one of thousands of people who visit our Community Fridge Network. Over a tonne of food is saved every single hour through these community hubs - 12,198 tonnes in 2025 alone – equivalent to 29 million meals!
In 2025, we...
- Helped 10,399 people transform their habits or attitudes for the long term
- Supported 1,160 community groups to drive local climate action
- Proved sustainable behaviour change is possible: 44% of Home Advantage participants were still eating less meat six months later.
We focus on everyday actions where the potential for impact is greatest, and where we have the track record to prove it:
We’re proving that environmental action is politically possible, publicly supported and rooted in communities across the UK.
We run real-world projects that show environmental action can be positive, practical and rewarding.
And then we share that evidence with business and government, to give them the confidence to make bolder choices.
What’s next
In 2026, we're taking these learnings even further - from working with young men on meat consumption in the West Midlands to enabling home energy upgrades with trusted community messengers across the UK.
"We want to move the environmental conversation away from individual ‘shoulds’ and toward collective ‘hows’. That means stripping away the friction and the jargon, to make sustainable living an intuitive, rewarding and feasible choice for everyone. That’s what making sustainability second nature means.
If you’d like to be part of it too, we’d love to hear from you.”
Alex Robinson, CEO, Hubbub
